Pepal
Digital presence and growth built around development and social media.
Overview
Pepal is a wellness water brand and a Jain Group venture. Its bottle, PEPAL One, enriches water with minerals, raises its alkalinity and adds dissolved hydrogen. A second range focuses on better bathing water.
Inertial Fields developed the brand’s website, and the engagement also covers social media marketing.
The challenge
Pepal asks people to question something they rarely think about. Minerals, alkalinity and hydrogen are not everyday ideas, and “three-dimensional water” is a new one.
So the website has two jobs at once: explain an unfamiliar product clearly, and work as a store people can buy from without friction.
What we built
A Shopify storefront built around the brand’s deep forest green identity. The homepage opens on a full-screen video and a single question, “What if your water could be Three Dimensional?”, with one direct prompt beneath it.
From there the page breaks the product down into five plain attributes, then moves into the two collections.
- The PEPAL Difference
- Alkaline balance, hydrogen, mineral abundance, convenience and no compromise, each explained in a line.
- Collections
- Two ranges, Experience 3D Water and Better Bathing Water, presented as the path into the shop.
- Supporting pages
- Why Water, About, contact and store policies, with cart and customer accounts built in.
Beyond the site
Development sat alongside social media marketing in the same engagement, so the website is one part of the brand’s wider digital presence rather than a standalone build.
The result
A live storefront that introduces an unfamiliar product through one clear question, explains it in plain language, and lets people buy, all within a calm, consistent identity.
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